For those who crave comfort

There’s a moment after a long, long day when each of us wants to relax. To shed all the layers of stuff and just be comfortable, unencumbered and free. Or perhaps you know the feeling of getting dressed in the morning and looking for your favorite underwear. The pair that’s going to keep up with everything you do, or at least not get in the way. That’s why we founded Naked.


At Naked we have one basic desire. Create a new standard for how products worn close to skin fit, feel and function. Whether it’s underwear, loungewear, sleepwear or intimates, we’ve got you covered.

A “Brief” history

Developed by an athlete and world traveler, Naked was founded with a mission to revolutionize the products you wear closest to your skin no matter where your day takes you.

Always balancing between adventure and entrepreneurship, Naked founder Joel Primus came away from a trip through Central and South America intent on reinventing the innerwear experience. Joel had purchased some beautiful soft underwear from at a night market in Lima, Peru. However after a hot and humid hike to the top Macchu Picchu, one of the 7 manmade wonders of the world, he couldn’t shake the notion that even though we’ve been able to build amazing structures for thousands of years and adapt our architecture to keep up with the demands of the modern lifestyle, underwear hadn’t really progressed to meet to the needs of our day to day lives.

Back at home in Vancouver, Joel’s entrepreneurial drive kicked in and he got to work. And after a year of design, wear-testing and fine-tuning, a pair of underwear that truly felt like you were wearing nothing at all was developed... and Naked was born.

Since then we’ve spent years further developing designs and fabrics that hold true to our promise of feeling like nothing else…like wearing nothing at all. So you can feel how you want to feel: Free, unencumbered and empowered. We know because that’s how we feel when we wear them.

President & Founder


Never conform. Don't change to fit someone else's idea of who you should be. Just be yourself.



"It's not just what we do... it's how we do it"


Your day goes a lot easier when you wear fabrics that move with you, not against you.


We've researched and tested innovative fabrics that are soft, smooth and moisture-wicking to reduce friction and odor causing bacteria.


Our designs are either seam-free or have minimal stitching for the ultimate comfort fit. No chafing, no rubbing, no worries.

Find us in stores


Naked has developed amazing fabrics that carry the Oeko Text 100 certification, an international standard which ensures our products contain zero harmful substances. Our manufacturers adhere to the Business Compliance Initiative (BSCI), establishing partnerships that respect human dignity, minimize risk and maximize opportunity through an ethical approach to the supply chain

What the press is saying

Opt for athletic underwear with moisture-wicking technology that keeps everything under control.

Sony Pictures ordered 75 pairs [of Naked Microfiber] for Andrew Garfield to wear during production on The Amazing Spider-Man 2, which may explain why the web-slinger makes zooming around downtown New York seem so effortless-there's no chance anything is riding up.

These Naked boxer briefs are smooth and sleek for your confident beau. He'll adore them because they're luxuriously soft and seamless, it's like wearing nothing at all.

[Micromodal is] perfectly seamless underwear that is ideal for any outfit such as a suit.

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